Morges, Switzerland (15 April 2026): Following a competitive paid pitch, Swiss life-sciences and marketing network Kainjoo has been selected by Adent Dental Clinics to set the strategic direction of its 2026 brand campaign and to act as its digital marketing advisor across French- and German-speaking Switzerland.
- Kainjoo won a competitive, paid pitch against rival agencies to lead Adent’s 2026 marketing and communication strategy.
- The mandate covers strategic campaign direction, offer repositioning and digital visibility for Adent’s 25+ clinics, delivered in English with campaign work localised in both French and German.
- Kainjoo leads strategy, creative and digital advisory and is now in build, working alongside Procab, which handles advertising.
Adent operates a Swiss dental network of more than 25 clinics across the country’s French- and German-speaking regions. The group asked agencies to build on the patient journey it had already defined, requesting a structured, measurable 2026 strategy that sharpens how it communicates its offering, lifts the visibility of each clinic region by region, and strengthens patient loyalty, always within the established Adent brand universe.
Kainjoo’s winning proposal answered that brief with what it calls a “brand-tech” approach. It reformulates a clear, differentiated value proposition for each language and region, and optimises an acquisition-and-retention funnel across digital and out-of-home channels. A governance framework built around shared KPIs and a live performance dashboard keeps the work measurable. The proposal pairs a digital-first posture with practical, deployable alternatives for Switzerland’s rural areas, a recognition that approaches built for the cities need local adaptation across the Röstigraben.
“What convinced us to take this on was the discipline of Adent’s brief. They were precise about scope, and that clarity let us focus entirely on the work that changes results: how every future patient sees themselves in the Adent story, in their own language and their own region,” said Haider Alleg, Founder of Kainjoo. “We treat this as a lasting programme that equips Adent’s own teams to keep running and measuring the strategy well beyond launch: people, process and platform. That is the kind of partnership we set out to build.”
Kainjoo leads the strategic direction, creative and digital marketing advisory, working alongside Procab, which handles advertising. Together the partners combine Kainjoo’s brand-tech strategy with Procab’s media and advertising execution to deliver an integrated 2026 programme for Adent.
Since the kick-off, the engagement has expanded beyond strategy into delivery: a creative campaign direction, a streamlined, conversational patient-booking experience for adent.ch, and a marketing-intelligence dashboard that tracks funnel performance clinic by clinic. Kainjoo and Adent are making interview opportunities, campaign assets and further detail available to accredited media on request.
About Kainjoo
Founded in 2015 and headquartered in Morges, Switzerland, Kainjoo is a marketing and consulting network with deep roots in life sciences and healthcare. It helps brands future-proof their commercial operations across people, process and platform, combining strategy, creative and technology to drive measurable growth in regulated and high-trust markets.
About Adent Dental Clinics
Adent Dental Clinics is a Swiss dental network operating more than 25 clinics across French- and German-speaking Switzerland, providing accessible, high-quality dental care close to the communities it serves.
